Does Google really not warn you before suspending an account?
Not in a way you can rely on. Google does not send a list of problems or a “you have 30 days to fix this” notice — the account simply stops serving ads or gets suspended, and the reason has to be worked out afterwards. That is why PING checks the programme rules on your side: so the problem surfaces with you before it surfaces with Google.
What is the difference between PING and PING + Assistant?
The checks are identical — the same 29 rules on both plans. The difference is frequency and who does the work: PING audits weekly and tells you what to change. PING + Assistant audits daily, fixes policy violations itself and proactively proposes new keywords, campaigns and website content.
Does Assistant change settings in our account on its own?
Yes — that is exactly what the plan pays for. The scope is closed, though: Assistant pauses what breaks the programme rules (single-word and duplicate keywords, low quality-score keywords, disapproved ads, ads with a broken landing page) and adjusts four campaign settings: budget, bidding strategy, locations and language. It never deletes campaigns and touches nothing outside the Ad Grants account. New keywords, campaigns and website content are proposals — you approve those in one click. Every change is logged with a plain-language reason.
Can we tailor what Assistant does?
Yes. Every function has its own switch — turn them on and off as you like, so Assistant does exactly as much as you allow and not a step more. By default, proactive changes (new keywords, campaigns, website content) wait for your approval — one click each. If after a few weeks you would rather stop clicking, you can let them go into the account automatically.
How do we connect the account — do you need our password?
No. You click the Google sign-in button and pick the ad account. The application is Google-verified. You can revoke access at any time in your Google account settings — we never see or store your password.
Another agency manages our account — will PING work?
Yes, and it is one of the more common cases. PING connects independently of whoever runs the campaigns and takes nobody’s access away — on the PING plan it is purely an observer and reports the state of the account to you. Treat it as an independent check on what you are paying for. With Assistant it is worth telling the agency that some fixes will start landing automatically.
What exactly happens during the 7-day trial?
You get the full plan — audits at your plan’s frequency and, on the Assistant plan, fixes in the account. You enter a card when ordering, but the first charge happens after 7 days; cancelling earlier costs nothing.
We do not have a grant yet — where do we start?
